A branding package designed for the construction company "Bilderman" that includes logo design, business card, office stationery, folder and advertisements.
 
The company's desired target audience is young couples who are interested in purchasing a quality apartment that will serve them for long time. Therefore they offer to their customers an apartment only after they have filled out the checklist and marked V on all standards and quality requirements.
This value serves as the basis for developing of the graphic language and the branding strategy.
 
The company's logo design incorporates the V mark attached to the letter B and blends perfectly.
The bottom line seals the logo and gives it a stable and sturdy base.
The selected font is thick and bold and transmits confidence. In addition, it is slanted - a feature that transmits upward aspiration, excellence and constant progress.
Selected brand colors: Turquoise / greenish = optimism and positivity. Black = directness and power.
 
The graphic language in the design of the business card and office stationery conveys a sense of confidence so that the customer will feel that he can trust the company.
Textures of concrete and building materials are used, as the emphasis is on the quality of the materials.
The V mark continues to appear in both paperwork and advertisements for uniformity and consistency.
 
The marketing messages and graphic language are consistent also in the advertisements and strengthen the company's values while creating an impressive consciousness sequence.
 
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