Luxurious and minimalist logo design for confectionery.
Natalis" confectionery specializes in hand-made boutique desserts with relation to Italian origins.
These desserts are treated individually, in such a way that the business attaches them importance of jewelries.
 
This logo has an elegant font in capital letters, which conveys luxury and corresponds with existing logos of luxury brands from the world of fashion and jewelry.
The stripes at the bottom hint the shape of Biscotti cookies, which are common in Italy in combination with many desserts. In addition, their shape reminds cake layers.
Above the letter "I" there is an illustration of a mint leaf that serves as a kind of decoration, such as chefs decorate their desserts.
 
The creation of this logo was done with particularly meticulous work with an emphasis on symmetry and balance between the full parts and the empty spaces. It is very easy to remember, looks great even on a black background in a negative state and even in small dimensions.
These features are very important in creating a logo, as they allow for perfect application on various products as you will see in the pictures.
The result: a logo for a confectionery that creates a distinction from the competitors and is perfectly adapted to the target audience.

Designed as part of a branding package. To view the full project, click here.