The client's requirements were to create a minimalist and concise logo as much as possible and at the same time to transmit the values of the logo in the best way.
 
Design guidelines:
Always and everywhere with you. 
Simple to use.
 
The word "Siempre" in Spanish means "always".
The sun expresses perfectly the values of everlastingness and elementariness.

The font selected for this logo has a clean appearance that transmits directness.
The shape of the letters inclines to square. A feature that fits very well to a brand that deals with software.
At the bottom of the extreme letters S and E of the word "Siempre" there are refined horizontal lines which create a sense of skyline that fits in the logo perfectly.